Immersive Branding: Comedian Moves Into IKEA

Who hasn’t thought it would be fun to live in IKEA, the doll house for adults? Well Mark Malkoff managed to convince the IKEA in Paramus, NJ to let him move in for six days while his New York City apartment is fumigated (or so he says). You can watch the sometimes funny, sometimes forced, sometimes awkward videos at Mark Lives In IKEA, where the product placement is the plot.

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2 Responses to “Immersive Branding: Comedian Moves Into IKEA”


  1. 1 Ivan Pols January 9, 2008 at 1:41 pm

    This may end up being the most self-conscious film of the year. So lame.

  2. 2 Ivan Pols January 9, 2008 at 1:42 pm

    And yet it’s a good idea. oh well.


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