Archive for the 'Furniture' Category

Immersive Branding: Comedian Moves Into IKEA

Who hasn’t thought it would be fun to live in IKEA, the doll house for adults? Well Mark Malkoff managed to convince the IKEA in Paramus, NJ to let him move in for six days while his New York City apartment is fumigated (or so he says). You can watch the sometimes funny, sometimes forced, sometimes awkward videos at Mark Lives In IKEA, where the product placement is the plot.

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