Archive for the 'Advertising' Category

Optical Illusion + Breasts = ‘Wonderful’ Fake Wonderbra Ad

An art director from the UK by the name of Luke created this fake viral ad for Wonderbra using a simple optical illusion, a stock photo of some cleavage and a quick upload to YouTube. Using clever tags like boobs, bangers, breasts, tits, tats, bazookas, jubblies and funbags he managed to get over 75,000 hits in 4 days and is quickly climbing the viral video charts. The Brits sure love their slang.

The execution is interesting, and there’s great potential for this technique, but the ad falls flat by saying nothing about the real benefit or value of the product. Oh… sorry, you weren’t even listening to me, were you?

I’m going to use the EXACT SAME tags as Luke for this post and see how long it takes me to get 75,000 hits.

UPDATE: In four days I managed to get a grand total of 66 hits on this sad story. It looks like WordPress readers are a bit more high-brow than the viewers of YouTube.

DiePod

DiePod 1
DiePod 2
The Cool Hunter found this Australian print campaign raising awareness of the dangers of crossing the street while listening to your iPod. Death never looked so trendy.

Channel 4 Finds Max Headroom in a Nursing Home

Max Headroom, 2007

If you were a geek, or a budding geek, back in the 80s, then you knew about Max Headroom. He not only hawked C-c-c-coke in commercials, but in 1987, for one short year, he had his own dystopian television show that felt like a cyberpunk rendition of Brazil.

Channel 4 in the UK has brought Maximum Headroom back, sort of. He’s a rambling geriatric, being wheeled around in an old television set by a large, British caregiver. Max continuously babbles in stuttered samples as he is bathed, taken on slow-moving tours, and wheeled to the beach to stare at the sea.

The premise: Max Headroom was ready for all things digital 20 years ago, and now Channel 4 is going the same route. The ad is a bit jarring and abrasive, but then again, wasn’t Max Headroom always that way?

Gisele’s Water Dress!

UPDATE: This article has been moved to 1over100.com

Gisele’s Water Dress

Gisele’s Water Dress

Gisele’s Water Dress

Do I still have write anything for this? Its just awesome and sexy!
Anyway its aimed at protecting the Xingu river from pollution…

Four Wheels of Fury: Toyota Tacoma in World of Warcraft

Toyota teams up with World of Warcraft to advertise the Tocoma truck. The results are unexpectedly good. The viral is short, funny, with memorable (and quotable) dialogue.

UPDATE: Duncan’s TV Ad Land has a great article about the creators of this unlikely collaboration.

Player One
I’ve gone ahead and equipped my Epic Axe.

Player Two
Uuuuuh, switching to explosive arrows.

Player Three
Yeah, I’m gonna equip myself with a little, uh… FOUR WHEELS OF FURY!

Player Two (in discust)
Uuuuuh!

Player Three drives Toyota Tacoma towards Dragon.

Player One
No way. (sigh)

Player Two
There’s no trucks in World of Warcraft!

Player Three
Let’s do this!

Player Three and Toyota Tacoma are eaten by Dragon in one gulp. Dragon breaths fire at Player Two.

Player Two (as Toyota Tacoma is eaten)
Uuuuuh.

Dragon grasps chest in pain. There is a terrific explosion as Player Three and the Toyota Tacoma burst out of Dragon’s chest.

Player Three
Did you see me lay down the law? I am the Law Giver!

$300 Lobotomys in Toronto

This might explain why Toronto had Mayer Mel Lastman for so many years…

Dove Onslaught – UK

It’s a short film featuring a young girl being bombarded with hundreds of images of female perfection, drawing attention to the need for a wider definition of beauty in society.


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