Published December 2, 2007
Advertising , Animation , Jason Theodor , Television , TV Ads
Tags: 80s, digital, future, HD, Max Headroom, retro, Television
If you were a geek, or a budding geek, back in the 80s, then you knew about Max Headroom. He not only hawked C-c-c-coke in commercials, but in 1987, for one short year, he had his own dystopian television show that felt like a cyberpunk rendition of Brazil.
Channel 4 in the UK has brought Maximum Headroom back, sort of. He’s a rambling geriatric, being wheeled around in an old television set by a large, British caregiver. Max continuously babbles in stuttered samples as he is bathed, taken on slow-moving tours, and wheeled to the beach to stare at the sea.
The premise: Max Headroom was ready for all things digital 20 years ago, and now Channel 4 is going the same route. The ad is a bit jarring and abrasive, but then again, wasn’t Max Headroom always that way?
Published August 27, 2007
Advertising , Animation , Color , Colour , Design , Illustration , Information Design , ivan.retry , Portfolio , Television , TV Ads , Typography
I’m always on the looking for talented people who make ad guys appear to know what they’re doing (I need all the help I can get). Bite Animation are one of those crews. They’re a small motion graphics & design studio in Johannesburg who’ve done some impressive work for some very picky creatives. They’ve just relaunched their website so go visit them. If you’re a fan of heavily layered illustration you’ll enjoy the experience.
Published June 20, 2007
Advertising , Contest , Copyright , Design , Humour , ivan.retry , Politics , Spoof , TV Ads , Videos
Play MTV Switch “Faces”
This is a classic example of ideas stepping on ideas. Which is to say these two ads almost come from the same cutting room. I appreciate that the takeout is different, one is about the hungry mouths of power outlets and the other is about the big mouth of the Audi A4. I also understand that the creative teams were oblivious to one another (MTV Switch 2007, Audi A4 2005). And the MTV ad is for an environment saving “charity” and Audi is an environment destroying car. Despite all these dissimilarities, they are ridiculously similar (and I’m sure similar to a hundred other references).
So, the important question is: Which soundtrack do you prefer?
ps. The Audi A4 ad is mine by the way.
Published February 6, 2007
General , Jason Theodor , TV Ads , Videos
This may take a minute to load. But once it does, you can watch all 30 SuperBowl commercials all in one place, thanks to the miracle of SplashCast.