READYMECHS Flatpack toys

Get your x-cato blade and glue out, these toys are what PDF’s are all about. READYMECH Flatpack toys are neat little paper toys that you download and build with a little glue or double-sided tape and a x-cato blade. Really neat once you see the detail that goes into one of these toys. I’ve built one myself they stand about 3″ tall printed from a 8.5″ x 11″ sheet, next I’m going to try 11″ x 17″ and see how big they turn out.

http://readymech.fwis.com/

The Short Life of The Mayfly

This isn’t new, but I just came across it… In a new ad for Vodaphone, users can give life to a mayfly and share with other users how they make every moment count. A Mayfly lives for just 24 hours (give or take). Vodaphone’s Mayfly is in stark contrast to UK Virgin Mobile’s Body Building Grandma

Matthew Mahon Photography

This site is a few years old already, but it still kicks ass. Matthew Mahon inserts himself (and his assistant) in many of the pictures as bonus commentary. Very funny.

Zoom around, check out the pictures, flip some of them over, find easter eggs, watch the comments. Oodles of fun. I just wish it was updated with new pictures…

If you haven’t already, check it out.

“What is 1%?”

1% is about the best shit out there, through the warped, perverse eyes of Creativity in Captivity (aka Advertising). It was Thomas Edison who said that Genius is 1 percent inspiration and 99 percent perspiration. I want to focus on the non-sweaty bits of the internet.

What makes something viral? What makes it interesting to different people? Why do I get that damned peeing monkey in my email every 8 months? Does spam work? What makes people buy things online? What makes people believe things online? Let us discuss emails, newsletters, websites, microsites, minisites, nanosites, spam, pop-ups, pop-unders, banners, vokens, rich media, blogs, podcasting, and blah-fuckin-blah. But only if it is truly mindblowing. Leave the scraps for the hounds.