Channel 4 Finds Max Headroom in a Nursing Home

Max Headroom, 2007

If you were a geek, or a budding geek, back in the 80s, then you knew about Max Headroom. He not only hawked C-c-c-coke in commercials, but in 1987, for one short year, he had his own dystopian television show that felt like a cyberpunk rendition of Brazil.

Channel 4 in the UK has brought Maximum Headroom back, sort of. He’s a rambling geriatric, being wheeled around in an old television set by a large, British caregiver. Max continuously babbles in stuttered samples as he is bathed, taken on slow-moving tours, and wheeled to the beach to stare at the sea.

The premise: Max Headroom was ready for all things digital 20 years ago, and now Channel 4 is going the same route. The ad is a bit jarring and abrasive, but then again, wasn’t Max Headroom always that way?

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3 Responses to “Channel 4 Finds Max Headroom in a Nursing Home”


  1. 1 Liz368 May 21, 2008 at 4:14 pm

    Hilariuos.

  2. 3 Tom September 6, 2008 at 6:55 pm

    Even a cyber-icon isn’t above the effects of aging…what was I talking about?


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