Nokia’s “Where’s the Phone” Research

 Chongqing

“A lot of rich qualitative user research loses its soul by the time it’s been squeezed into conference and journal submission formats and in addition, work involving concept generation tends to remain confidential. So what you see here scratches the surface, nothing more.”

And that quote is about right, but do not think that it’s not very interesting. There are a lot of  odd tidbits that are worth knowing. They traveled to 11 cities, interviewed over a thousand people and have the pictures to prove it. If you have any interest in how hand held devices, any hand held device, may change in the future, these presentations may give you a little head start.

I enjoyed the blog format of their travels coupled with the PDF files that explain what they found. I guess the questionnaires must have been an exercise in information design by themselves, how do you ask a guy from Kampala about the interface design issues he’s been having? The writer posts some interesting thoughts from the cities, like this one, ‘ “What happens when everything is transformed into ‘experience’ shopping? And the experience shops are clustered in close proximity? Is it possible to experience, well, ‘experience fatigue’?” Some of them sound like he’s a bit jet lagged, some are relevant musings from a good scholar. It’s a blog, dammit.

Link 

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1 Response to “Nokia’s “Where’s the Phone” Research”


  1. 1 Animefanwiki December 3, 2007 at 4:54 pm

    A good Posing. Very interresting.


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