“I came home one day, shot her four times. Twice in the head. Killed her aunt, too. I didn’t know she was there. And the mailman. At that point, I had to fully commit.”
I heard this back in design school, and I still forget it every now and then: if you’re going to make something big, make it really big. If you’re going to make it simple, make it really simple. Or really small, or really fancy. If you’re going after a project, if you’re trying to win a competition, if you’re serious about getting the job done, don’t bother unless you’re willing to fully commit.
Well written, brilliantly spotted and impeccably researched. Read Don Beirut at Design Observer.