Advertiser and Consumer Break-up Thanks to Microsoft

As stated in the synopsis on Dailymotion:

The Break-Up’ – soon available on – is about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant. The man’s feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn’t have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone. Go and have a look at

“Hi, I’m an Advertiser.”
“And I’m a Consumer…”

This is actually a viral ad for Microsoft Digital Advertising Solutions. It’s a little obvious, but surprisingly good, and feels very not Microsoft. The irony is that Microsoft has played the Advertiser roll many, many times themselves.


2 Responses to “Advertiser and Consumer Break-up Thanks to Microsoft”

  1. 1 geertd June 2, 2007 at 4:47 am

    I agree with the irony… but we have to start somewhere, don’t we?

  2. 2 jted June 2, 2007 at 12:30 pm

    Absolutely. As a matter of fact, it is blogging that has put a more human face on the behemoth. Microsoft has proven that they can let (some of?) their employees express themselves, and remind the world that a company, an advertiser, is made up of consumers as well.

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