The Ad Generator Is Here. Fear Not.

Advertising is dead. Long live advertising.

The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.

The ad generator was created by Alexis Lloyd as a component of an MFA thesis project in the Design and Technology department at Parsons The New School for Design.

Here are 4 ads I made in about 4 seconds. The ads become hypnotic after a while, and you begin to feel giddy and lightheaded. I had to turn it off after about 85 minutes…

adgen4.jpg
adgen3.jpg
adgen1.jpg
adgen2.jpg

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