Yahoo! Mail Man and “Sweat” Mail get into the smack talk and then battle it out for online email supremacy. There are tonnes of extras in this campaign, including a silly blog, a “create your own wrestler”, official thumb wrestling rules, and a blog widget to embed your favourite wrestler on your mySpace page. Find everything at the World Wide Thumb Wrestling Federation’s website: WWTWF.com.
Disclosure: Some of the posters on the 1% blog created this campaign.