Nooka Zen-H Linear Digital Watch


The Nooka Story

Nooka is the brainchild of artist and designer, Matthew Waldman. in 1997, Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent!

The linear and graphic representation of time with Nooka watches presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept. Once you’re used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist.


3 Responses to “Nooka Zen-H Linear Digital Watch”

  1. 1 collin November 11, 2006 at 12:44 pm

    that, by far, is the coolest watch i have seen in a long time.
    And i just got back from zurich!


  2. 2 collin douma January 8, 2007 at 10:49 am

    Dam it, i bought the watch,
    It came to me a couple of days ago. Fantastic packaging with a hand full of watch flyers, die cut real size so you can try them on!
    what a great idea.

    who says the blogsphere isn’t influential? Hell, I bought this watch because of this post.


  1. 1 1000100101 by Tokyoflash « 1% Trackback on November 26, 2006 at 9:54 pm

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