V-CAM stands for Viewer-Created Ad Message and SONY is banking on you to make their next break-thru commercial/viral hit. Official logos and legal release forms are available to download. They’ll even give you a thousand bucks if they pick your spot.
SONY is one of the first to team up with Current TV to let the fans do the heavy lifting. See previous post here.
This reminds me of being in design school, where a company pays a few hundred bucks to get 30 juniors to design them a brochure. I still don’t think Ad Agencies need to quake in their boots just yet. I’ll start getting worried when SONY offers viewers $100,000 per ad chosen.