See that little green circle on the lower left corner of this book cover? It says “Vintage Special Features”. When you turn the book around, it lists the extras that can be found in this special printed edition:
Including material from Douglas Coupland that was not available in the original book:
- An essay on Eleanor Rigby
- Author Q & A
- An excerpt from his upcoming book
- And more
This is a very interesting marketing technique, and I would love to know if books with so-called extra features sell better than books without. Do we live in a consumer culture that now expects the added bonus as the competitive norm?