The Book

If you haven’t been to, then the internet is probably very new to you. On Technorati’s Top 100 Blogs, it ranks number 3 behind only BoingBoing and Engadget. Not bad for a blog that began in the late months of 2004. Strangers send Frank Warren postcards following these simple guidelines: “You are invited to anonymously contribute your secrets to PostSecret. Each secret can be a regret, hope, funny experience, unseen kindness, fantasy, belief, fear, betrayal, erotic desire, feeling, confession, or childhood humiliation. Reveal anything – as long as it is true and you have never shared it with anyone before.”

It all began with an idea Frank Warren had for a community art project. He began handing out postcards to strangers and leaving them in public places — asking people to write down a secret they had never told anyone and mail it to him, anonymously.

The response was overwhelming. The secrets were both provocative and profound, and the cards themselves were works of art — carefully and creatively constructed by hand. Addictively compelling, the cards reveal our deepest fears, desires, regrets, and obsessions. Frank calls them “graphic haiku,” beautiful, elegant, and small in structure but powerfully emotional.

As Frank began posting the cards on his website, PostSecret took on a life of its own, becoming much more than a simple art project. It has grown into a global phenomenon, exposing our individual aspirations, fantasies, and frailties — our common humanity.

Every day dozens of postcards still make their way to Frank, with postmarks from around the world, touching on every aspect of human experience. This extraordinary collection brings together the most powerful, personal, and beautifully intimate secrets Frank Warren has received — and brilliantly illuminates that human emotions can be unique and universal at the same time.

The first enstallment of this user-generated content has been compiled into a book published by HarperCollins. Check out PostSecret at

Related Posts: PostSecret: The Movie

1 Response to “ The Book”

  1. 1 SEO Secrets July 11, 2006 at 10:27 pm

    Postsecret is great because it touches people. On any given week, there is something that reaches everyone. But not everyone is so creative to contribute like that. I also doubt al of those are real, although staged submissions still work.

    I copied the idea for an industry-specific “statement” about SEO (search marketing) at, caling it SEO SECRET. I doubt SEOs will contribute graphics, but the ideas are there and as we go along we can make the same statements that touch the same emotions, within a niche market. The Internet has created a world of words, and the search engines follow text. Since a picture is worth a thousand words, this works well.

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