In the works since last Summer, Miller, along with Spike Jonze and Y&R Chicago, has created six commercials featuring talking animals that mock all the animals Budweiser has used in its ads over the years. The “auditions” for the ads, which feature animals babbling on frustrated actor-style, can be viewed here. Who knows. Perhaps they’ll appear in the Super Bowl. (from Adrants)
I just assumed that this was the work of CP+G, but it’s nice to know that other agencies can create breakout ideas online. Spike Jonze has been on a tear lately, transforming the way people look at The Gap, Adidas, Ikea, and everything else he gets his camera on.