The Angus Diet is Not a Fad

book_410x308.jpgCrispin Porter Bogusky must get really really sick of being linked to all the time. For Burger King’s Angus Burger, they created a fake guru, Dr. Angus, who invents the Angus Diet. “It’s not a real diet,” says Dr. Angus, “But it’s a real book! It even smells good!” Watch the DRTV spot, complete with Budhist monks, alligators, supermodels, and Llamas. Then read the book online: over 120 pages of it. Unfortunately the toll-free number (1-866-EAT-ANGUS) either doesn’t work in Canada, or it’s a fake number (note the extra digit). I called it from Toronto and got a modem. I also tried to visit www.angusdiet.com, but it appears to be down. I would have honestly bought the book, if given the chance. NOTE: This campaign is months and months old. Now I know how those poor guys feel when they tell everyone they’ve just discovered Subservient Chicken.

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1 Response to “The Angus Diet is Not a Fad”


  1. 1 fgjghjgh August 31, 2007 at 7:47 am

    as;dligha’sdifha’lsdfh this stuff is GAY get it trhough your head who really gets on this site?????///’ljsshgsrghsfgh


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