Toyota teams up with World of Warcraft to advertise the Tocoma truck. The results are unexpectedly good. The viral is short, funny, with memorable (and quotable) dialogue.
UPDATE: Duncan’s TV Ad Land has a great article about the creators of this unlikely collaboration.
I’ve gone ahead and equipped my Epic Axe.
Uuuuuh, switching to explosive arrows.
Yeah, I’m gonna equip myself with a little, uh… FOUR WHEELS OF FURY!
Player Two (in discust)
Player Three drives Toyota Tacoma towards Dragon.
No way. (sigh)
There’s no trucks in World of Warcraft!
Let’s do this!
Player Three and Toyota Tacoma are eaten by Dragon in one gulp. Dragon breaths fire at Player Two.
Player Two (as Toyota Tacoma is eaten)
Dragon grasps chest in pain. There is a terrific explosion as Player Three and the Toyota Tacoma burst out of Dragon’s chest.
Did you see me lay down the law? I am the Law Giver!