Posts Tagged 'World of Warcraft'

Four Wheels of Fury: Toyota Tacoma in World of Warcraft

Toyota teams up with World of Warcraft to advertise the Tocoma truck. The results are unexpectedly good. The viral is short, funny, with memorable (and quotable) dialogue.

UPDATE: Duncan’s TV Ad Land has a great article about the creators of this unlikely collaboration.

Player One
I’ve gone ahead and equipped my Epic Axe.

Player Two
Uuuuuh, switching to explosive arrows.

Player Three
Yeah, I’m gonna equip myself with a little, uh… FOUR WHEELS OF FURY!

Player Two (in discust)
Uuuuuh!

Player Three drives Toyota Tacoma towards Dragon.

Player One
No way. (sigh)

Player Two
There’s no trucks in World of Warcraft!

Player Three
Let’s do this!

Player Three and Toyota Tacoma are eaten by Dragon in one gulp. Dragon breaths fire at Player Two.

Player Two (as Toyota Tacoma is eaten)
Uuuuuh.

Dragon grasps chest in pain. There is a terrific explosion as Player Three and the Toyota Tacoma burst out of Dragon’s chest.

Player Three
Did you see me lay down the law? I am the Law Giver!


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