An art director from the UK by the name of Luke created this fake viral ad for Wonderbra using a simple optical illusion, a stock photo of some cleavage and a quick upload to YouTube. Using clever tags like boobs, bangers, breasts, tits, tats, bazookas, jubblies and funbags he managed to get over 75,000 hits in 4 days and is quickly climbing the viral video charts. The Brits sure love their slang.
The execution is interesting, and there’s great potential for this technique, but the ad falls flat by saying nothing about the real benefit or value of the product. Oh… sorry, you weren’t even listening to me, were you?
I’m going to use the EXACT SAME tags as Luke for this post and see how long it takes me to get 75,000 hits.
UPDATE: In four days I managed to get a grand total of 66 hits on this sad story. It looks like WordPress readers are a bit more high-brow than the viewers of YouTube.