Posts Tagged 'ad'

Optical Illusion + Breasts = ‘Wonderful’ Fake Wonderbra Ad

An art director from the UK by the name of Luke created this fake viral ad for Wonderbra using a simple optical illusion, a stock photo of some cleavage and a quick upload to YouTube. Using clever tags like boobs, bangers, breasts, tits, tats, bazookas, jubblies and funbags he managed to get over 75,000 hits in 4 days and is quickly climbing the viral video charts. The Brits sure love their slang.

The execution is interesting, and there’s great potential for this technique, but the ad falls flat by saying nothing about the real benefit or value of the product. Oh… sorry, you weren’t even listening to me, were you?

I’m going to use the EXACT SAME tags as Luke for this post and see how long it takes me to get 75,000 hits.

UPDATE: In four days I managed to get a grand total of 66 hits on this sad story. It looks like WordPress readers are a bit more high-brow than the viewers of YouTube.

Four Wheels of Fury: Toyota Tacoma in World of Warcraft

Toyota teams up with World of Warcraft to advertise the Tocoma truck. The results are unexpectedly good. The viral is short, funny, with memorable (and quotable) dialogue.

UPDATE: Duncan’s TV Ad Land has a great article about the creators of this unlikely collaboration.

Player One
I’ve gone ahead and equipped my Epic Axe.

Player Two
Uuuuuh, switching to explosive arrows.

Player Three
Yeah, I’m gonna equip myself with a little, uh… FOUR WHEELS OF FURY!

Player Two (in discust)
Uuuuuh!

Player Three drives Toyota Tacoma towards Dragon.

Player One
No way. (sigh)

Player Two
There’s no trucks in World of Warcraft!

Player Three
Let’s do this!

Player Three and Toyota Tacoma are eaten by Dragon in one gulp. Dragon breaths fire at Player Two.

Player Two (as Toyota Tacoma is eaten)
Uuuuuh.

Dragon grasps chest in pain. There is a terrific explosion as Player Three and the Toyota Tacoma burst out of Dragon’s chest.

Player Three
Did you see me lay down the law? I am the Law Giver!


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