Archive for the 'Marketing' Category



The Simpsons Movie Personal Avatars

UPDATE: This article has been moved to 1over100.com

Simpsons jtedIf Matt Groening met Jason Theodor, this could be the result: a geeky Simpsons character, wearing a Ze Frank T-Shirt. You can log in and make your own from a limited array of choices (not unlike creating a Nintendo Mii), then save them and print them. Toysrevil has made a Simpsons Avatar flickr group to share your cartoon creations. My guess is you’ll be able to embed them on MySpace soon (since they are both Fox properties). I had to take a screenshot to upload this to my facebook profile, but I’m not holding my breath for a NewsCorp facebook app. This is a fabulous way to waste a ton of time, and build buzz for the upcoming Simpsons Movie.

Possibly Related: The Simpsons Starwars Intro, Simpsons and Futurama Make Good Anime, The Real Simpsons

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Four Eyed Monsters Is Trying to Make Money by Giving Their Movie Away

Got 71 minutes? Neither do I right now, but for 1 week, you can watch the entire movie for free on YouTube. The creators of this movie are using the power of social media to promote their film, meet future colaborators, encourage reviews, and try to get out of debt. So far over 30,000 people have watched it in less than 24 hours, and they’ve raised over 3,500 bucks thanks to spout.com, a new movie review site that’s paying them a dollar for each new registrant. But more on this later, go watch it!

Nine Inch Nails Creates Year Zero With 42 Entertainment

I just read Brian Cain‘s Year Zero blog post down at Campfire, and I liked it so much I completely stole and reproduced it below. I was happy to note that Brian uncovered 42 Entertainment as the force behind some of these very creative and media-blurring ideas.

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Nine Inch Nails have a nice arg style campaign going on currently to support the new album “Year Zero” that will be released on April 16th.

It’s well done by the folks over at 42 Entertainment and, more importantly, goes along with our entire motto of blurring the line between marketing and entertainment.

As Trent Reznor puts it, “What you are now starting to experience IS ‘year zero’. It’s not some kind of gimmick to get you to buy a record – it IS the art form…”

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That’s the secret guys…eyeballs are no longer captive to forcefed taglines and images of shiny products in the noon day sun. If you wanna connect with your audience you have to approach them with something they want to see.

It’s working for Year Zero in a big way. And even more interesting is the fan made materials that are starting to appear. This homemade clip for one of the new songs off the album holds just as much power as the official video that was released a few days ago.

- stolen from Brain Cain’s Year Zero post at Campfire.

Keeping Abreast of the Buzz in the Biz: My Not-So-Secret Weapons Revealed

Many of these sites have been mentioned on this blog, or even exist in the sidebar, but they are worth repeating. If you want or need to know more about global internet trends, then there are a few fun ways to put your finger on the pulse.

VIDEO:
What are people watching? What are people linking to? What are people talking about? Two sites do a very good job of covering this from two different perspectives. ViralVideoChart measures links, Videmeter measures views.
ViralVideoChart.com
Vidmeter.com

SEARCH:
People look for things that interest them. They have a specific intent in mind when they type words into a search engine. This stuff is gold, and both Yahoo and Google have interesting pages to track trends and cultural shifts.
Yahoo! Buzz
Google Zeitgeist

BLOGS:
Blogging makes the internet world turn. It is word-of-mouth in a rocketship. Knowing what people are talking about is the key to understanding them and what they really want. These sites are worth their weight in wit.
WTF [Where’s The Fire] by Technorati
BuzzFeed

We only feature movies, music, fashion, ideas, technology, and culture that are on the rise and worth your time. – BuzzFeed

ONLINE ADVERTISING:
There are a million ad blogs, but the best aggregation I have come accross for one stop shop-talk is the Ad Feed.
TheAdFeed.com

There. Now you know a few of my more obvious secret weapons. I’m going to have to dig a bit deeper next time…

The Downside of Brand Participation

How should Sony respond to this? How should Microsoft respond to this?

Cartoon Terror

Mooninite Terrorists

Paranoia elicits insane responses to the most benign events. A guerrilla marketing campaign (for Aqua Teen Hunger Force) goes nuclear, and instead of taking responsibility for over-reacting, the Cartoon Network shells out two million bucks and the city of Boston acts holier-than-thou. I don’t get it. I know we all need to be careful out there, but shouldn’t we focus our attention on the things that are actual clear and present dangers? More people will die in America from eating shitty food, murdering their families, driving drunk, AIDS, poverty… the list is pretty long. And the threat is tangible. Maybe that’s the problem. It’s easier to mobilize people with abstract fear because they never have to take any responsibility for their actions. You’re either with us, or you play with LiteBrite™. It’s that simple.

What is Lenovo?

[splashcast WLZP8744UA]

What is Lenovo? If you don’t already know (and many North Americans don’t) your mind will roll the word Lenovo around on your brain to see what associations are picked up. Enter the “Lenovo Blips”— over 100 short teaser spots (uploaded to YouTube, Yahoo Video, Google Video, and more) featuring random images and music clips meant to capture that feeling of free-association and peek curiosity.

Disclosure: Some of the regular writers for 1% were involved in the creation of these spots.


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