Archive for the 'Advertising' Category



Durex Performa – Take it slow :)

Why Can’t Every Site Be Lateral?

 Lateral

Sometimes I despair of social networking sites. They have a promise of interesting connections and influences and then fall a bit short of the dream. Much like any kind of technology I guess. I’m thinking that Virb is not going to live up to it’s designer promise. The pages dedicated to Art, Photography and other creative output have not arrived, despite months of promises. I’m sure they’re busy and music is the easiest way into this business, but c’mon! Most of the people I chat with on the site are designers of some sort and how awesome would a chart of top illustrators on Virb be? Anyways, every now and then I’m surprised by someone that wants to be friendly and what they’re attached to.

The other day a guy called Franks contacts me on Virb. And it turns out he is the Head of Design (and a damn good drawer) at a company called Lateral, based in London. They’re an interactive type of agency who’ve done boat loads of work on Nintendo DS and Levis. While their portfolio is impressive, it’s their website that caught my attention. It’s a damn clever piece of information design. Slick, simple and fast. The expandable blocks provide excellent bite size pieces of information and the colour work is fun and intuitive. I think it’s built in Ajax.

It’s a lesson in how a single page can be an entire information architecture.

Lateral 

Awards show Virgins!

I’m 25 and I’ve never been awarded. Is something wrong with me?

If you can’t remember your first time or if you still are this might be entertaining for you!

Click this link :letusbeyourfirst.com

Bite Me

 Bite

I’m always on the looking for talented people who make ad guys appear to know what they’re doing (I need all the help I can get). Bite Animation are one of those crews. They’re a small motion graphics & design studio in Johannesburg who’ve done some impressive work for some very picky creatives. They’ve just relaunched their website so go visit them.  If you’re a fan of heavily layered illustration you’ll enjoy the experience.

Bite Animation 

Briefs – Episode One

Briefs - Episode One

Check out the debut episode of Briefs, an online animated series about the ins, outs, perils, foibles, quirks, cliches, idiosyncrasies, truths, lies, and graphic violence of the advertising world.

To quote one advertising Blogger:

“…it may be offensive to some in our business since [Briefs] pokes fun at advertising stereotypes like excessive drinking, creative directors that don’t work, internships that last forever for no pay … there is a bit of cartoon gore, men in tighty-whiteys and mistreatment of both interns and account executives.”

If this sounds like something up your alley, go take a peek… but beware, the above part about men in tighty-whities is true.

Absolute scads of episodes are in production and coming soon!

Issey Miyake – The Sexiest Type Ever

 Issey Miyake

This is my nomination for  Best Fashion Show of 2007.

Issey Miyake (via)

SuperVirals.com – Viral Spam-sploitation

How can you exploit the Viral culture to get your brand message out into the world? How do you do that without paying any real money for the videos themselves? I’ll tell you how. Because the latest venture to try and cash in on viral advertising arrived as an e-mail from BestAdsOnTV.com this morning:

SuperVirals now live!

Get rewarded for your ideas at http://www.supervirals.com

SuperVirals is a new website where top brands throw down the gauntlet for you to create cut-through content.

It’s where great ideas see the light of day. No approval committees. No research groups. No crazy deadlines. Just simple one-sentence briefs…

Upload your video, image or audio ideas and, as they get shared across the web, the SuperVirals scoring system decides the winner.

Currently up for grabs is AUD $3,000 in cash and over AUD $6,000 of cool mambo gear, shipped to wherever you are in the world. An aerobatics flight and a skydiving trip are also yours to be won.

Check out http://www.supervirals.com now.

cheers,
beamo,
bestads

spreadtheword

So I had a look. The venture is called SuperVirals.com and works like this: A brave brand gives them a one line brief (eg. “Show how Krazy you are for Krispy Kremes!”) and then unpaid people (insert suckers here) go forth and make viral video that is then sent out into the world in a competitive burst for attention (they encourage the creators to “share yours like crazy”). The winner is determined by who gets the most hits and will be rewarded with the grand prize of AUD $3000 and some gear from Mambo.

SuperVirals

It almost sounds like a recipe for success. Encourage people who like to make free content to make it for your client and then hand over a measly couple of bucks if they turn out to be the next Dove Evolution. Low overheads, easy access to talent and except for a few naive geeks losing some time, everybody wins. The perfect business model.

Except for a few details.

I’m not usually this cynical. Really. I love creative people making cool stuff. But SuperVirals.com is an exploitative business model and if they were making sneakers they’d be harassed by Oxfam. This is from their User Agreement:

By submitting a Content Idea to SuperVirals, you will automatically assign all rights (including intellectual property rights), title and interest in that Content Idea to SuperVirals forever without any payment by us to you or any third party.

You get no compensation at all, ever, they own your materials forever. Your song, your face, your ideas. They could probably sue you if you used your own song. In a worst case scenario, they take your idea, put some budget behind it and turn it into an international TV campaign and you get “zilch”. I realise that most of this is legal stuff is to protect themselves but it hurts content generators. They steal your intellectual property without giving you the most basic of creative rights.

If that weren’t bad enough, by making these Virals officially sanctioned they effectively handcuff creators and turn them into free hit-and-(mostly)miss idea generators who don’t have the resources of even the most basic ad agency. Let me show you what I mean:

A: To help your idea make it through to the live phase of a SuperVirals competition, and to give it the best chance of winning it’s worth sticking to a few simple common sense rules:

  • Don’t diss the brand…
  • Don’t show or encourage anything illegal…
  • Don’t include ANY copyright protected material such as any pre-recorded music and clips from TV or DVDs etc…
  • Do keep your private parts covered up!
  • Don’t be boring!
  • Click here for the SuperVirals Acceptable Content Guidelines.

It’s like you’re WORKING for these guys. I’m a creative in the ad industry and these are the rules I live with! At least I get paid to do this and I get a budget so I can afford to get something like original music (or some semblance of it). They don’t even give you a library to play with.

Here’s my favourite piece of optimism from the FAQ:

Q: Does it cost anything to enter a SuperVirals competition?

A: Nope. Zilch. The brands on the site have paid to tap into your creative talents.

They think someone would be foolish enough to PAY to make an advert? (Not even clients do that ;) )
Another bothersome aspect of this venture from a consumer position is that they hold all the Virals and then release them in one burst. As if the net were not full of enough crap already, an unlucky few will be inundated with amateur brand work informed by simplistic strategies and with little to no production values all for the same brand! I say unlucky few because the only people who’ll see these ads are friends of the makers and I doubt I know anyone who has that great a need for a free Mambo T-shirt.

I suppose the brands who are using this service have very little to lose. The terms and conditions ensure they decide what they officially associate their brand with and for a few bucks they can side step their usual suppliers and potentially have a big hit. And Bush may apologise for Iraq.

If you have any ideas don’t give them to these guys. For once the traditional advertising industry doesn’t seem all that bad.

WWF Uses Sun In Global Warming Ads


(via NOTCOT)

Face Off

MTV Switch
Play MTV Switch “Faces”

This is a classic example of ideas stepping on ideas. Which is to say these two ads almost come from the same cutting room. I appreciate that the takeout is different, one is about the hungry mouths of power outlets and the other is about the big mouth of the Audi A4. I also understand that the creative teams were oblivious to one another (MTV Switch 2007, Audi A4 2005). And the MTV ad is for an environment saving “charity” and Audi is an environment destroying car. Despite all these dissimilarities, they are ridiculously similar (and I’m sure similar to a hundred other references).

So, the important question is: Which soundtrack do you prefer?

ps. The Audi A4 ad is mine by the way.

Prometeus Rising: The Media Revolution circa 2050

Everything related to the old media vanished. Gutenberg, copyright, the radio, television, advertisement.


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