This article, plain and simple, blew me away. Presented at the ATypI Conference (Brighton, U.K., September 2007) by Joe Clark, a Toronto-based Accessibility Consultant, designer, and writer, this well-researched and comprehensive dissertation on the triumphs and foibles (but mostly foibles) of the inconsistent use of signage throughout Toronto’s city-wide transit system opened my eyes to so much happening around me (and I don’t just mean in regards to the TTC).
Everything from information design, accessibility, clarity, font usage, and branding comes into question throughout the article, taking into account history, opportunity, hegemony, possibility, and bureaucratic politics. It’s a bit of a long read, but I promise you’ll learn something.
MyFonts.com has a fairly accurate rendition of this font aptly named Toronto Subway, available in bold as well.
Thanks for the link. A nice (but really long) read indeed.