Looking good for the apocalypse.

If you’ve taken a ride on the subway recently (or even if you haven’t) you may have seen Diesel’s latest campaign. Sporting the so-trendy-it-hurts slogan “Global Warming Ready” Diesel has jumped on the climate change bandwagon, but in a completely un-Aldo way. Rather than simply using the brand to bring further awareness to a hot topic (like Aids), Diesel has ensured that it can still get some ROI from the increasingly wonky weather. Needless to say the campaign has sparked some debate as well as some healthy outrage. I guess I’ll just sum up by quoting Tom Arnold: “Ballsy. Stupid, but ballsy.”

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